Kira Lise
HER

PROJECT
Her
CLIENT
Kira Lise
TYPE
Music Video
PRACTICES
Strategy • Ideation • Branding • Live-Action Production • Post Production & Finishing • Editorial
A DREAMLIKE EXPLORATION OF TRUTH AND PERCEPTION
When artist Kira Lise approached us to create the music video for Her, she had complete trust in our vision and gave us the creative freedom to interpret the song visually. Through deep discussions about its meaning and lyrics, we developed a concept exploring self-discovery and blurred reality, blending abstract imagery with grounded flashback sequences to challenge the audience’s perception.
CRAFTING THE VISION
To align with Kira’s indie aesthetic, we established a distinct visual style and created a pre-visualization to guide the production. Filming in remote outdoor locations presented logistical challenges, including difficult terrain and reliance on natural light, requiring careful scheduling to capture key moments at golden hour and twilight. Underwater sequences added another layer of complexity, demanding precise rigging and coordination. In post-production, we structured the narrative through flashbacks, used VFX to enhance storytelling, and applied color grading to achieve a surreal, nostalgic tone.
By embracing creative problem-solving and intentional storytelling, Her became a visually immersive music video that captured both the essence of the song and Kira Lise’s artistic identity.
“disappearing Off the rising shore”
EDITORIAL


