
Chris Daniel & Jivan Gasparyan Jr.
ODARUTIUN

PROJECT
Odarutiun
CLIENT
Chris Daniel & Jivan Gasparyan Jr.
TYPE
Music Video
PRACTICES
Strategy • Ideation • Music Recording & Mastering • Live-Action Production • Post Production & Finishing
Օտարություն
A TIMELY TRIBUTE THROUGH MUSIC AND VISUALS
At the start of the Second Nagorno-Karabakh War in September 2020, we worked with Chris Daniel and duduk player Jivan Gasparyan Jr. to create a heartfelt rendition of the Armenian song Odarutiun. The goal was to put out a meaningful piece of art that could unite and resonate with people during a difficult time.
With urgency in mind, we recorded the song and filmed the video in a single day. To visually reflect the song’s deep emotions, we projected archival footage of Armenian history and current events onto the performers, creating a symbolic and moving backdrop.
Despite time constraints, we completed the entire production—including editing, coloring, and mastering—within days. The final video became a powerful tribute, blending music and imagery to honor the resilience of the Armenian people.